When it comes to selling your house a good real estate agent does far more than put a “For Sale” sign out front.  Here’s a look at the services you should expect when you sign a contract with an agent.

Setting the price – A real estate agent should prepare an extensive market analysis of similar houses in your market area that have recently sold and that are currently on the market.  Together with your real estate agent you can decide the best listing price.

Preparing the house – The real estate agent can offer an honest appraisal of your home from a buyer’s point of view.  Ask for tips on cleaning, rearranging furniture, repairs, and other areas that will put your home in the most marketable condition.

Targeting your market – Your real estate agent should have an aggressive marking strategy to bring potential buyers to your doorstep.  That means placing your property in a multiple listing service, the networking system that gives area agents a rundown of available properties.  It also requires frequent advertising in local home magazines and newspapers.  Expect your agent to showcase your house for other agents and to hold open houses.

The offer – There’s more to deciding whether an offer is a good one than just looking at the price.  Your real estate agent can help determine whether the buyer is likely to quality for financing.  The agent can help the seller decide to pass on a shaky offer up front, rather than risk the deal falling through later.  You can rely on your agent to present a counter-offer if needed and to diplomatically handle tense negotiations.  Real estate agents often have the knowledge to pull together difficult sales.   For example, an agent may be able to devise financing arrangements that enable a marginal buyer to afford your home.  Or your agent might help an interested family sell their home so they can afford yours.

Overseeing the settlement – Once a contract is accepted, your real estate agent can guide you through the complicated settlement procedures.  Considering the importance of moving dates and financing deadlines, it is vital to have an agent to keep the process on tract.