... is this… Ads Don’t Sell Homes… PEOPLE DO!!!

As a professional REALTOR® I am trying to educate home sellers and the public about the tremendous changes in real estate marketing.  A recent study uncovered some interesting statistics about where buyers come from.

• 40%  Purchased because they recognized a firm name or salesperson and were serviced by them
• 20%  Purchases because they saw a sign in the lawn and approved of the home’s exterior and location
• 18%  Responded to an ad, but purchased a different home
• 8%   Went through an open house, but purchased a different home
• 7%   Were referred through a relocation service
• 3%   Bought the home they saw advertised
• 3%   Bought for a combination of the above reasons
• 1%   Bought the home they saw at the open house